01Before
This is what guests saw.
An orange page, green headlines, a promo poster, an app banner. Ten restaurants and no way to find yours.
espitas.deBefore
02Findings
- 01
Seven menu items, two of them dropdowns. Your restaurant is hidden in one of them.
- 02
The biggest thing on the page is a poster for an app discount.
- 03
Green on orange: the headline fights the background.
- 04
Below the fold: another banner. On a phone, the reservation button is long gone.
Promo banners, app adverts and menus all competed for attention. Guests could neither find their restaurant quickly nor the way to a reservation, and every location felt like a separate site.
03The turn
So we reduced it to what matters.
Three goals- 01
A reservation in two clicks
- 02
Every restaurant findable from one page
- 03
One presence for seven cities
- Redesign & relaunch
- Reservations
- Location finder for ten restaurants
- Event calendar & promotions
- Menus & vouchers
